Azalea Software

20 years and counting

We are a barcode software company located in Seattle, Washington, US.

Azalea founder Jerry Whiting learned PostScript when he worked for Aldus in the good old PageMaker days. His late night kitchen table hacks resulted in the ElseWare Barcode Kit, published by Ben & Clyde of 728 Club fame. Azalea Software was born in 1992.

Why 'Azalea'? Because Squid totaled the car in Azalea, Oregon (97410). Azaleas make for a really nice logo (thanks Ole). And Jerry loves flowers.

In 2013 long-time Azalea sales director Miranda Pinero took over the role of president and CEO. Jerry stayed on with Azalea as mentor and technical guru, though he now has plenty of time to devote to his multitude of interests, creative pursuits and flights of fancy. You can (try to) keep up with him at his blog, Jet City Orange.

We’re both an old-school digital font foundry and contemporary telecommuters, working with laptops and cell phones at our favorite neighborhood coffee joint. Assisted by a small band of coding co-conspirators, our corporate culture can be described as aggressively people-centric. We do our best to work smart, not hard - and we'd like to help you do the same.

read our blog

Causes & organizations

that we support

The Electronic Frontier Foundation is a donor-supported membership organization working to protect fundamental rights regardless of technology; to educate the press, policymakers and the general public about civil liberties issues related to technology; and to act as a defender of those liberties

Tibetan Nuns Project

The Tibetan Nuns Project was founded to provide education and humanitarian aid to refugee nuns from Tibet and Himalayan regions of India. The Project provides facilities and programs to educate, empower, and improve the status of ordained Tibetan women.

Doctors Without Borders

Doctors Without Borders is a humanitarian-aid non-governmental organization and Nobel Peace Prize laureate, best known for its projects in war-torn regions and developing countries facing endemic diseases.

The Tor project

Tor is free software and an open network that helps you defend against a form of network surveillance that threatens personal freedom and privacy, confidential business activities and relationships, and state security known as traffic analysis.

management team

head barcode nerds
Jerry Whiting


Miranda Pinero


we love

customer feedback
"I've used UPCTools since the software came on a floppy disk! It's easy to use and it's always a hoot talking to you guys on the phone."

~ Shannon T, graphic designer
"When I send (Miranda) a question, or an order or anything, I *know* I will have an answer in my Inbox the next morning, so she helps us look like stars! I can't thank her enough for the excellent service she provides."

~ Mark J, associate consultant
"You guys are the best. I LOVE Azalea!"

~ James W, author & editor
"I received the temporary tattoos I ordered from you EXACTLY in time to wear them at Comic-Con, thank you so much!"

~ Elizabeth W, temp barcode tattoo customer